THE NEW NORMAL
MYNTRA AUTUMN/WINTER - NEW SEASON 2020
Myntra's "The New Normal" campaign in 2020 was an initiative to address the changing landscape of fashion and shopping amidst the COVID-19 pandemic.
Here are some key aspects of the campaign:
Theme and Message: The campaign focused on adapting to the new realities brought by the pandemic. It highlighted how fashion and shopping were evolving in response to social distancing, remote work, and other pandemic-related changes. The message was about embracing new trends and adapting to the altered circumstances.
Content and Approach: Myntra used a variety of content formats, including digital ads, social media posts, and influencer collaborations. The content often featured casual, comfortable, and versatile clothing suitable for the home environment, as people were spending more time indoors.
Digital Engagement: The campaign leveraged Myntra's online platforms to engage with customers. It included virtual fashion shows, online styling tips, and interactive elements to keep the audience engaged and connected with the brand.
Product Focus: There was a significant emphasis on promoting comfortable and practical fashion, reflecting the shift in consumer preferences towards loungewear, athleisure, and easy-to-wear outfits suitable for home and remote work settings.
Emotional Appeal: The campaign aimed to resonate with the audience on an emotional level by acknowledging the challenges of the pandemic and offering solutions through fashion. It sought to provide comfort and a sense of normalcy during uncertain times.
Overall, Myntra's "The New Normal" campaign was a strategic response to the pandemic's impact on fashion and retail, aligning with the evolving needs and preferences of consumers during that period.
This one crew team in terms of producing, directing filming and editing due to constraints during the pandemic other than cast/talent.
